Paperlux is a design studio from Germany... beside the fact their project for luxury brands are very inspiring, they develop a very special printing technic called the Paperlux™ paper etching process.

With this method, it is possible to translate logos, images, and fonts into crisp, three-dimensional etchings on the finest papers, without damaging the reverse side of the paper. The special concentration of light only removes the top layer of the selected material in varying and exactly calculated depths, and in doing so successfully creates a filigree relief formation of previously unknown precision.

Of course, the detailed pictures of the project and textures help to make all their project look amazing...