So, it is time for the results of the letterpress calendar project. The original idea was to pre-sell them, without any idea of whether or not it would work. The only promotional tools I have are this blog and my other websites (www.fabienbarral.com, www.harmonie-interieure.com, cargo, behance, flickr). I hoped that it would result in a snowball effect. No Twitter, no Facebook. I'm don't really have time to be on them...but as I see the number of visits coming from Facebook, I may change my mind...
I first mentioned this project back in October and it went up for pre-sale in November. Of the 300 copies produced, we wanted to sell at least 200 and use the other ones for self-promotion as well as gifts for clients as well as friends. Of these remaining 100 copies, 30 of them are special (and I'll talk about that later, I promise)
Finally, after seeing all the demand, we have already sold 230 copies; and since we have sold more than we originally set out to sell, we have 22 copies left...
What surprised me the most is that we are shipping them all around the world. There were a lot of orders from Germany (why, I'm not sure), France (of course), the United States, Spain, Italy and the United Kingdom. We also got orders from New Zealand, Thailand, Brazil, Argentina, South Africa, United Arab Emirates and India! It's amazing how small the world can seem when you have a website, it amazes me every day.
All of this motivates me to do more projects like this in the future. I have actually started a new big project with less letterpress this time around. This allows me to have more fun with layers and textures in Photoshop ; ) You can view the first images here, on flickr. Any feedback is welcome.
So, here are the latest images (which were used in the final promotion for the product which aimed more at getting it published in a book or blog. Remember the snowball effect). Lastly, if you want one of the last 22 copies, its now or never since we won't be reprinting these ; )
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